Abbott Laboratories is a top global pharmaceutical company. They believe that innovative, responsible, and sustainable business plays an important role in building a healthy, thriving society.
They call this The Upside. “It’s a way of doing business. It’s a way of solving problems.
It’s a way of realizing our potential by helping others realize theirs.”
Abbott’s Global Citizenship department is in charge of communicating their citizenship efforts around the world. With engaging and relevant social media content and publications, they position themselves as a leading presence in the field. They wanted a visual system for The Upside, along with complimentary reports, iconography, infographics, and photo library.
What I did:
- Visual Identity
- Citizenship Reports
- Photo Direction