Korean company Coway need needed help launching their new air purifier Airmega in the United States market. The visual identity and brand story was created from the ground up, including the logo, product imagery, e-commerce website design, social media contents, and paid media campaigns.
What I did:
- Art direction
- Identity design
- Web Design
- Product photography
- Sound Design
- Social media content design
Here’s a sample of some of the photos I shot for their campaigns.
I also composed the music for a series of animations that I also illustrated.
I composed the song around the device’s On and Off chimes. The melody at the 0:11 mark (F#-A-D-C#-A) is Airmega's on chime. The melody at the very end (E-D-B-C#-A) is Airmega's off chime. See the other videos on my Vimeo channel.
Social media content
Keeping the different social media channels full of engaging and educational content about air quality was a key aspect of the strategy to establish Coway as the air experts.